Project Description

Challenge

Get key audiences aware of the movie release and then drive purchase intent to get movie goers booking tickets on theatre sites around the country. Limited budget meant no TV support which therefore meant very tactical video friendly & purchase focused media placements. Being unable to a track every cinema page for success was an issue that required a work around.

Strategy

Isolate targeting of the media to only serve around cinemas and leverage the video to drive targeted awareness while prioritising & optimising to ticket sales.

Approach

Solving the measurement issue was key to making sure we don’t waste media budget on non performing media channels.

The Process

Specific goal definition and on site implementation was key to measuring real time success for this campaign.

Custom Media Strategy

The trailer combined with key targeting and a select digital media strategy meant we can leverage client owned data while reaching relevant new audiences to drive ticket sales.

Specific pixel tracking

We actively tracked the most relevant on site metric to measure checkout initiation to the cinemas.

Cross Channel Media Measurement

By utilising 3rd party ad serving, we could measure true cross channel attribution

Real-Time updates

Our custom real time dashboard allowed the client to monitor campaign performance and best performing audiences and creatives.

Gallery

Results

Custom Pixel Tracking | Social | Display | YouTube | BVOD (Broadcast Video On Demand) / TV Extension Package

$2.80

COST PER TICKET CHECKOUT

2,000+

CLICKS TO TRAILER PAGE

150+

POST SHARES

570+

TICKETS SOLD