By leveraging the LabLogic™ strategic platform, we were able to build a custom budget and strategy split into each of the various ad platforms.
Several versions of the video trailer had to created to adapt them to the various digital platforms and placements.
Channels included our On Demand deals with local Free To Air TV channels (9Now, 7Plus, 10Play, SBS and Foxtel) as well as a customised Entertainment based site-list.
Budget was upweighted to the week prior to release date to drive ticket purchases and a give the best chance of a strong opening weekend.
Cross channel monitoring via our real-time dashboard looking at cost per completed video views & checkout initiation was key to maximise the efficiency of the media budget.