Project Description

Challenge

Over 55 years in the market as one of Australia’s best caravan manufacturing meant that Evernew had no issue with the strength of their brand. Their current challenge was to to capitalise on their award winning quality to make new customers aware of the most important when considering caravans, and to not be drowned out by competitors.

Strategy

The key strategy had to be built around leveraging their recent award, capitalise on the heritage & strength of their brand, and use targeting to be front of mind for people searching for this class of caravan.

Approach

Utilise cross channel media to capture in-market caravan buyers, reengage any audiences who have interacted with the brand and reinforce the brand using select engagement based media channels.

The Process

Build a cross channel enquiry & call focused digital media strategy combined with a lead generation campaign to drive email database sign ups.

Gallery

Results

Consistent inbound queries and positive engagement on ads resulted in media being integral to the ongoing growth of the brand.

500+

CALLS & ON-SITE QUERIES

14,000+

SITE VISITS

$25

COST PER ENQUIRY

300+

LEADS (EMAIL SIGN UPS)