Increase Online Enquiries, Leads & Phone Calls For Evernew Caravansadmin2021-02-24T11:18:21+11:00
Over 55 years in the market as one of Australia’s best caravan manufacturing meant that Evernew had no issue with the strength of their brand. Their current challenge was to to capitalise on their award winning quality to make new customers aware of the most important when considering caravans, and to not be drowned out by competitors.
The key strategy had to be built around leveraging their recent award, capitalise on the heritage & strength of their brand, and use targeting to be front of mind for people searching for this class of caravan.
Utilise cross channel media to capture in-market caravan buyers, reengage any audiences who have interacted with the brand and reinforce the brand using select engagement based media channels.
Build a cross channel enquiry & call focused digital media strategy combined with a lead generation campaign to drive email database sign ups.
Digital Media Strategy
Targeting their key audience segments across a customised digital media channel mix meant we were able to leverage client owned data while reaching relevant new audiences to drive inbound calls and on site enquiries.
Specific Pixel Tracking
We actively tracked the most relevant on site metric to measure checkout initiation to the cinemas.
Cross Channel Media Measurement
By utilising 3rd party ad serving, we could measure true cross channel attribution
Our custom real time dashboard allowed the client to monitor campaign performance and best performing audiences and creatives.
Consistent inbound queries and positive engagement on ads resulted in media being integral to the ongoing growth of the brand.