Lexlab’s Alfie Lagos Weighs In on the YouTube Under‑16 Ban Debate

Australia’s advertising industry is divided over the government’s decision to exclude YouTube from a proposed social media ban for users under 16. While platforms like TikTok and Instagram are set to be restricted, YouTube’s exemption has sparked criticism, particularly from the eSafety commissioner, who argues the platform shares the same algorithmic risks and engagement features as other social media apps.

YouTube claims it is a video streaming platform, not a social network, and points to research showing most parents and children view it as suitable for young audiences. Yet industry professionals highlight its increasingly social features, such as Shorts, comments, and personalised feeds, which blur the line between streaming and social media.

Lexlab founder Alfie Lagos warns that user-generated content can be unpredictable and sometimes dangerous, especially for children. He stresses the need for stronger safeguards and supports clearer rules to shift the digital environment towards safety by default. Lagos believes parents shouldn’t face penalties, but they should have better tools and clearer boundaries.

Other voices across the media and advertising space express similar concerns. Some call for consistency in how platforms are regulated, while others point to YouTube’s positive role in education. Yet, the consensus is clear: this is a critical moment to rethink how platforms manage child safety.

The debate is also forcing advertisers to consider where and how they reach young audiences. As screen habits evolve and regulation tightens, the industry is being pushed to act with greater responsibility and transparency.

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