AI-Powered Search: Promising, But Not Quite There Yet
AI-powered search engines like Search GPT and Perplexity are making waves, but as Lexlab’s Alfie Lagos discovered, they still have some way to go before replacing Google’s deeply integrated ecosystem. While Perplexity handles local searches with impressive accuracy, Search GPT struggles with location-based queries, highlighting the challenges AI search tools face in providing contextually relevant and complete results.
Perplexity excels at local searches
Providing real-world details like atmosphere, pricing, and accessibility.
Search GPT lacks integration
Struggles with location tracking and detailed business information, limiting its usefulness for everyday searches.
Zero-click searches are reshaping SEO
Nearly 25% of desktop searches now deliver answers without clicks, pushing brands to optimise structured content for AI-driven platforms.
AI search is evolving
While GPT-powered searches are growing, they still need better data integration and more refined user experiences to compete with Google.
For brands, the shift is real
AI search engines offer new content optimisation opportunities, but businesses need to monitor accuracy and brand representation closely.
While AI-powered search is improving, Google remains the dominant choice for complex searches. That said, AI-driven search isn’t a passing trend—it’s a growing force that brands can’t afford to ignore.
👉 Read the full article here: B&T
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