Lexlab Launches Bold New Campaign to Showcase Media Buying Precision – “Advertising Makes Good Better, But It Won’t Fix Bad”.
Independent digital advertising agency Lexlab has kicked off 2025 with a bold new multi-channel campaign, designed to spotlight its executional strength and reinforce its role as a trusted, strategic media partner.
At the heart of the campaign is the message: “Advertising Makes Good Better, But It Won’t Fix Bad.” It’s a cheeky but pointed reminder that advertising works best when built on a solid foundation. The message reflects Lexlab’s belief that media is an amplifier, not a miracle cure, and underscores the agency’s focus on strategy-first, data-driven media buying.
The targeted campaign spans social media channels like Meta and LinkedIn, alongside out-of-home, display and search activity. Each execution blends brand messaging with product-level insights and hyper-targeted creative aimed squarely at decision-makers.
Developed in close collaboration with specialist creative agency SubCreative, the campaign features tongue-in-cheek lines like: “If we found you, imagine how we can find your customers.” It’s delivered in Lexlab’s signature green and black, with sharp creative rooted in real-world insight.
To support the campaign, Lexlab is also offering exclusive ad expenditure reviews for agencies and brands looking to optimise their performance. These competitive reviews include spend breakdowns, insights into how top players allocate budgets, and tailored recommendations for boosting media efficiency and return on investment.
Looking ahead, Lexlab has also announced plans to release annual benchmark reports on digital advertising performance. The reports will provide industry-wide transparency on media pricing, performance trends and strategic benchmarks, with the first edition due later this year.
Lexlab Founder Alfie Lagos said the campaign is designed to challenge common misconceptions about what advertising can really achieve.
“In today’s crowded ad market, brands don’t need louder ads – they need smarter media buying. With real-time insights and precision targeting, our approach ensures that advertising drives results, not just reach,” he said.
“Advertising is an amplifier. It’s not here to rescue bad business models – it’s here to help great ideas thrive. This campaign is about showing what expert media strategy looks like in action.”
Based in Melbourne, Lexlab partners with leading agencies and brands to drive performance through paid advertising. Its client roster includes names like IGA, Energy Australia, BMW, Caterpillar, BIC, Ocean Spray and McCain. Lexlab also works with leading film distributors on media campaigns supporting new releases. Using its proprietary tool Lablogic, the agency leverages live data and industry benchmarks to deliver measurable results.
Can Lexlab Help?
Lexlab isn’t just another media agency—it’s a strategic partner in precision media buying. If your brand wants smarter ad investments and real-time insights, explore Paid Social, Video Advertising or Native Advertising with us.
Contact us or explore our digital advertising services today.
