CBRE - Global Real Estate Services Company

CBRE’s targeted digital marketing campaign significantly boosted commercial real estate leads. Utilising LabLogic for optimal channel mix, including LinkedIn and Facebook, and leveraging their “Talking Property” podcast, the campaign enhanced brand awareness in the commercial property sector, leading to a substantial increase in qualified leads.

Challenge

Reaching a Niche Market in Commercial Real Estate.

CBRE faced the challenge of targeting a specific audience interested in commercial real estate. The primary goals were:

To generate quality leads through targeted digital advertising.
To leverage “Talking Property” podcast for brand development and awareness.
To enhance brand perception in the commercial real estate sector.

Strategy

Data-Driven, Targeted Marketing Approach.

CBRE’s strategy involved leveraging data and analytics to understand the specific demographics and interests of their target audience. This was essential for tailoring the campaign to meet the precise needs of those interested in commercial real estate.

Approach

Optimised Channel Mix and Audience Engagement.

CBRE utilised LabLogic to determine an optimal channel mix, focusing on social media (primarily Facebook), search marketing, and LinkedIn for targeted professional engagement. The inclusion of their “Talking Property” podcast served to deepen audience engagement and brand awareness.

Key aspects included:

Utilising LabLogic for channel mix optimisation.
Targeted LinkedIn advertising for reaching commercial real estate professionals.
Facebook and search marketing for broader audience reach.

The Process

Synchronised Multi-Channel Campaign Execution.

The campaign was executed with a focus on real-time adjustments and monitoring, ensuring maximum impact and engagement across all channels.

Analysis & Audience Segmentation

Strategic Use of Budget and Resources.

By identifying and segmenting the target audience, CBRE efficiently allocated their budget across the chosen digital platforms, minimising wastage and maximising reach.

Pixel Tracking & Measurement

Measuring Campaign Effectiveness.

Incorporating advanced tracking and analytics allowed CBRE to measure the effectiveness of each channel in real-time, providing insights into audience engagement and lead generation.

Results

Significant increase in qualified leads for commercial real estate.
Enhanced brand awareness and perception in the target market.
Successful integration of podcast content in the overall marketing mix.
Widespread engagement across all digital platforms, with a notable impact from LinkedIn advertising.

This case study showcases CBRE’s successful use of a multi-channel digital marketing strategy, underpinned by targeted advertising and data-driven insights, to effectively reach and engage a niche audience in the commercial real estate market.

Synchronised Multi-Channel Campaign Execution.

The campaign was executed with a focus on real-time adjustments and monitoring, ensuring maximum impact and engagement across all channels.