Lexlab’s Alfie Lagos Highlights the Overlooked Power of Ad Implementation

Lexlab founder and director Alfie Lagos emphasises that the most undervalued part of digital advertising is its execution. Lagos created Lexlab in 2018 to address this very gap: too many agencies focus on strategy but leave the actual campaign setup and optimisation to junior staff. With 15 years of experience in both Australia and the UK, Lagos believes implementation is where true value lies.

Since launch, Lexlab has doubled its revenue year over year. One of its first major clients was IGA, where Lagos led a digital campaign that boosted in-store traffic. From there, word-of-mouth brought in clients like Rialto Distribution and Umbrella Entertainment, especially for film campaigns.

To support this implementation-first approach, Lexlab developed LabLogic, a proprietary planning platform that uses historical data to predict campaign outcomes. Lagos says LabLogic helped drive the top box-office theatrical release in Australia for two weeks straight.

Lexlab positions itself not as a standalone agency but as a digital implementation partner—bolting on to existing creative teams to handle the “doing” work. Lagos also praised the IMAA, noting that Lexlab’s membership aligns with their collaborative ethos and supports agencies with better digital execution.

In Lagos’s view, embracing implementation matters more than big-picture strategy alone. It ensures campaigns run smoothly, technologies are leveraged effectively, and brand objectives are met consistently. With his team’s operational focus, Lexlab offers a rare blend of strategic thinking and hands-on precision in digital advertising.

👉 Read the full article here

Can Lexlab Help?

Lexlab isn’t just another media agency—it’s a strategic partner in precision media buying. If your brand wants smarter ad investments and real-time insights, explore Paid Social, Video Advertising or Native Advertising with us.

Contact us or explore our digital advertising services today.